Unser Blog

Identify your demographic and market segment A common mistake for emerging brands is to try to cater and target everyone. This often results in a variety of clothing options offered to men, women and children, or attempts to appeal to multiple age groups at once, such as young teenagers and working-class middle-aged women. Before

As a classic clothing item, sweater has always had its irreplaceable status in the fashion industry. With the changes of The Times and the continuous renewal of consumers’ aesthetic concepts, the design and style of sweaters are also constantly evolving. In order to keep up with the fashion trend, we need to comprehensively collect the

Commitment and confidence are the building blocks needed to start a clothing brand. In this highly competitive industry, dedication, confidence and self-belief are key factors for success. Many famous fashion entrepreneurs do not have formal training, they rely on inner passion and determination. This passion drives them to keep going, to maintain a positive attitude

Sustainable fashion is an important concept and practice in the contemporary fashion industry, aiming to achieve sustainable development in society, environment and economy. It focuses not only on the external beauty and quality of products, but also on the overall balance between products, processes, activities and relevant stakeholders. At the heart of this philosophy is

The global scale of the fashion industry is huge, covering clothing, accessories, footwear and many other areas. According to the latest research data show that the global fashion market value has exceeded hundreds of billions of dollars, and continues to show a growing trend. Especially in emerging markets, such as China, India, Brazil and other

Raw material procurement is a crucial part of the clothing production process. First of all, the selection of high-quality raw materials is crucial to ensure the quality of the finished product. By establishing long-term relationships with reliable suppliers, companies can ensure a stable supply of raw materials and reduce the risk of supply chain disruptions.

The importance of factory production capacity In the garment manufacturing industry, the production capacity of the factory is one of the most critical factors in the supplier selection process. Buyers often link the production time of an order directly to the production capacity of the supplier, so it is especially important for marketing and planning

Budget Pricing Strategy Budget pricing strategy is a kind of pricing strategy designed for those consumers who pursue low prices. Under this strategy, firms are willing to gain sales by selling a large number of goods at the expense of unit profit. Such consumers often sacrifice quality for price and have relatively low loyalty to

In today’s highly competitive garment manufacturing industry, quality control is one of the key factors to ensure brand reputation and market competitiveness. From traditional processes to modern technologies, quality control has always been an integral part of the daily work of manufacturers. With the continuous improvement of consumers’ requirements for quality, maintaining high quality standards

As an important part of the garment industry, sweater manufacturing industry plays a vital role. Sweaters are not only basic for People’s Daily wear, but also one of the important elements of winter fashion. With the ever-changing fashion trends and increasing consumer demand for quality, sweater manufacturers are facing increasingly fierce competition in the market.

In the fashion industry, sustainable clothing production is becoming increasingly important. Growing awareness of ecological degradation, global warming and social distress has led consumers, stakeholders and legislators to demand a sustainable approach in fashion production. Rapid trends in the fashion industry and the overuse of disposable clothing have had a detrimental impact on

Face to face contact in fashion hotspots promotes cooperation Face to face contact with manufacturers in fashion hotspots to increase communication and understanding opportunities with them. First, face-to-face contact offers an unparalleled opportunity to build intimate online relationships. Although digital communication has become an important part of our daily lives, there is still no